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Apps to Track Sales: Boost Efficiency and Streamline Operations

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Sales tracking is a crucial aspect of any business. It allows for better organization, improved customer service, and enhanced productivity. While manual tracking methods can be time-consuming and prone to errors, utilizing sales tracking apps can offer a more efficient and reliable solution. In this article, we will explore the top apps to track sales, comparing their features, pricing, and benefits.

1. Badger Maps

Badger Maps is a widely recognized and trusted route planning and optimization software designed specifically for field sales teams. With its robust features and user-friendly interface, Badger Maps simplifies the process of route planning, optimization, and dispatching. It offers seamless integration with various third-party applications, making it a versatile tool for businesses of all sizes.

Key Features of Badger Maps:

  • Route planning and optimization: Badger Maps automates the route planning process, allowing users to import stops and optimize routes with just a few clicks. This saves valuable time and reduces fuel costs.
  • Effective resource allocation: By considering available users, Badger Maps ensures accurate resource allocation, eliminating the risk of assigning routes to unavailable team members.
  • Proof of delivery: Badger Maps allows users to collect proof of deliveries at each stop, ensuring transparency between businesses, users, and customers.
  • Accurate reporting and data analysis: With detailed reporting features, Badger Maps provides valuable insights into driver performance, delivery times, distance traveled, and more.

Pricing Comparison:

  • Business Plan: $49/month (1 user)
  • Essential Plan: $80/month (3 users)
  • Growth Plan: $160/month (unlimited users)

2. RoadWarrior Flex: The Cost-Effective Solution

RoadWarrior Flex is a powerful tracking app that offers impressive features at an affordable price. With its intuitive interface and advanced functionalities, RoadWarrior Flex streamlines route management and enhances driver dispatching. This app is an excellent choice for businesses looking for cost-effective sales tracking solutions.

Key Features of RoadWarrior Flex:

  • Route optimization: RoadWarrior Flex optimizes routes based on factors like time windows, service time, and number of stops, ensuring the most efficient delivery routes.
  • Route management: This app allows users to import stops using Excel or CSV files, eliminating the need for manual data entry.
  • Driver dispatch: RoadWarrior Flex enables instant driver dispatching or scheduling routes in advance, providing flexibility and efficiency.
  • Navigation map option: The app integrates with popular navigation platforms, ensuring drivers have accurate directions and real-time traffic updates whether they prefer Google Maps, Waze or Apple Maps.
  • Proof of delivery: RoadWarrior Flex allows users to collect proof of deliveries, ensuring transparency and accountability.

Pricing: RoadWarrior Flex offers a competitive pricing model, charging only $15 per month per driver. This affordable option includes route optimization, route management, driver dispatch, import with Excel/CSV, direct manifest uploads for FedEx drivers, driver notes, driver tracking, navigation map options, and proof of delivery.

3. Upper Route Planner

Upper is a comprehensive route planning and optimization software suitable for businesses of all sizes and industries. With its vivid features, customization options, and affordable pricing, Upper stands out as a top contender among sales tracking apps.

Key Features of Upper:

  • Route planning and route optimization: Upper excels in planning and optimizing routes for businesses across various industries. By automating the process, Upper saves users hours of time every week and reduces fuel costs.
  • Effective resource allocation: Upper ensures accurate resource allocation by considering available users, minimizing scheduling conflicts and improving overall efficiency.
  • Proof of delivery: Upper allows users to collect proof of deliveries through photos, e-signatures, or both, ensuring transparency and building trust with customers.
  • Accurate reporting and data analysis: Upper’s reporting feature provides detailed information on driver performance, delivery times, distance traveled, and more, enabling data-driven decision-making.


  • Business Plan: $49/month (1 user)
  • Essential Plan: $80/month (3 users)
  • Growth Plan: $160/month (unlimited users)

4. Track-POD

Track-POD is a versatile route optimization software designed to streamline delivery routes for businesses of all sizes. With its user-friendly interface and comprehensive features, Track-POD simplifies the process of planning routes, generating shipping labels, and customizing proof of delivery templates.

Key Features of Track-POD:

  • Single-dashboard software: Track-POD provides a single platform for end-to-end logistics management, simplifying operations and improving efficiency.
  • Customizable ePOD templates: Track-POD offers a range of customizable electronic proof of delivery templates, allowing businesses to tailor them to their specific needs.
  • Multi-platform support: Track-POD is available on web, Android, and iOS platforms, ensuring accessibility and convenience for users.
  • Extensive support: Track-POD provides 24/7 support through chat, email, and phone, ensuring prompt assistance for customers.

Pricing: Track-POD offers flexible pricing options based on the number of drivers or vehicles. The standard subscription starts at $29 per driver/vehicle per month, with the price increasing for upgraded plans.

5. Dispatch Science

Dispatch Science is a comprehensive delivery management solution suitable for various industries. While primarily designed for courier businesses, it is also used by other delivery businesses to plan and optimize routes. Dispatch Science offers features such as customer management, order booking, dispatching, tracking, and returns management.

Key Features of Dispatch Science:

  • Quick integration: Dispatch Science allows quick integration with other third-party software, expanding its functionalities to accounting, e-commerce, and order management.
  • Driver activity tracking: Dispatch Science allows businesses to track driver activity and monitor their performance, ensuring quality and efficiency.
  • Built-in proof of delivery templates: Dispatch Science provides customizable proof of delivery templates, allowing businesses to tailor them to their specific needs.

Pricing: Dispatch Science offers a basic version starting from $650 per month, which includes 10 drivers. Additional drivers can be added for $35 per month, with SMS notifications priced at $0.03 each.

6. Route4Me

Route4Me is a trusted sales tracking app that helps businesses streamline routes and manage their delivery operations efficiently. It provides a dedicated driver app that allows drivers to check their routes and navigate through them. With additional features such as Excel import, real-time mileage tracking, and driver tracking, Route4Me enhances overall efficiency.

Key Features of Route4Me:

  • Curbside delivery: Route4Me features curbside delivery, allowing businesses to efficiently plan and execute deliveries to the curb.
  • Recurring routing: Route4Me enables businesses to set up and automate repetitive routes, saving time and effort in planning and executing regular deliveries or service visits.
  • Accurate reporting and analysis: Route4Me provides accurate reporting and analysis, keeping businesses updated on driver performance, stops covered, distance traveled, and time taken.
  • Advanced geocoding: Route4Me allows businesses to establish geofences around specific areas, enabling monitoring and enhancing security.

Pricing: Route4Me offers a premium subscription starting from $199 per month, allowing up to 10 team members.

7. Circuit

Circuit Route Planner is designed to improve routing operations by allowing businesses to create efficient routes and assign them to drivers quickly. With its CSV or XLS file import feature, Circuit Route Planner simplifies the process of importing data. While it may be a bit more expensive, it offers valuable features for businesses willing to invest.

Key Features of Circuit:

  • Customer notifications: Circuit enables businesses to inform customers about their upcoming deliveries or sales visits with real-time updates.
  • Multi-driver and multi-depot support: Circuit allows businesses to efficiently manage and assign routes to multiple drivers and depots, optimizing resource allocation.
  • Data-driven analysis: Circuit provides valuable data-driven analysis on delivery operations, enabling businesses to make informed decisions.
  • Real-time route modification: Circuit allows businesses to modify routes in real-time and reassign them to other drivers, ensuring flexibility and efficiency.

Pricing: Circuit offers a subscription starting from $100 per month, allowing the allocation of 2 drivers.

8. Routific

Routific is a route optimization software ideal for medium-sized local delivery businesses. It utilizes built-in algorithms to optimize routes based on factors such as vehicle capacity, time windows, and vehicle type. With its live GPS tracking and reassignment capabilities, Routific ensures efficient navigation and uninterrupted delivery operations.

Key Features of Routific:

  • Instant driver dispatch: Routific enables businesses to send optimized routes to the driver app and dispatch drivers instantly for delivery tasks.
  • GPS tracking: Routific allows businesses to track drivers’ locations and monitor their movements, ensuring efficient operations.
  • Proof of delivery: Routific enables drivers to collect proof of deliveries through photos and customers’ e-signatures, enhancing transparency and accountability.

Pricing: Routific offers a variety of pricing plans, starting from $39 per vehicle per month.

9. OptimoRoute

OptimoRoute offers advanced route optimization capabilities for efficient route management. It is compatible with low-cost phones with minimal data plans, providing a user-friendly experience. OptimoRoute generates the most efficient and optimal routes considering factors such as real-time traffic conditions, delivery time windows, and vehicle capacities.

Key Features of OptimoRoute:

  • Efficient route planning and management: OptimoRoute allows businesses to plan, create, and manage optimized routes effectively, reducing travel time and costs.
  • User-friendly experience: OptimoRoute provides a seamless and user-friendly experience, making it accessible for both experienced logistics professionals and those new to route planning.
  • ETA sharing: OptimoRoute allows businesses to share accurate estimated time of arrivals (ETAs) with customers, keeping them updated about their upcoming deliveries.
  • Real-time route modification: OptimoRoute enables businesses to modify routes in real-time and reassign them to other drivers, ensuring flexibility and operational efficiency.

Pricing: OptimoRoute offers a subscription starting from $35 per month.

In conclusion, sales tracking apps play a crucial role in streamlining operations, improving efficiency, and enhancing customer satisfaction. Whether you’re a field sales team or a delivery business, finding the right app can significantly impact your success. Evaluate your specific needs, consider the features and pricing of each app, and choose the one that best aligns with your business requirements. Remember, investing in the right sales tracking app can lead to increased productivity, reduced costs, and overall business growth.