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Badger Maps: A Comprehensive Review

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Badger Maps is a route planning and optimization software designed specifically for field sales professionals. It offers a range of features to help sales managers and teams streamline their sales routes, automate route planning and scheduling, and optimize their sales territories. In this comprehensive review, we will explore the key features, pricing, customer reviews, and alternatives to Badger Maps.

Table of Contents:

  1. Key Features of Badger Maps
  2. Pricing
  3. Badger Maps Customer Reviews
  4. Badger Maps Alternatives
  5. Conclusion

Key Features of Badger Maps

Route Planning and Optimization

One of the standout features of Badger Maps is its route planning and optimization capabilities. With Badger Maps, sales managers can easily plan and optimize their sales routes, ensuring that their sales reps spend less time on the road and more time with customers. The software allows users to import multiple stops from Excel or CSV files, or manually select accounts on a map. Once the stops are imported or selected, Badger Maps automatically optimizes the routes, considering factors such as time, distance, and traffic conditions. This results in the most efficient routes, saving sales reps valuable time and increasing their productivity.

CRM Integration

Badger Maps seamlessly integrates with various CRM platforms, including Salesforce, Microsoft Dynamics, Zoho, HubSpot, Insightly, and NetSuite. This integration allows sales managers to sync their customer data with Badger Maps, ensuring that they have access to the most up-to-date customer information while on the field. Sales reps can easily view and update customer details, schedule meetings, and track customer interactions directly from the Badger Maps app. This integration streamlines the sales process and improves overall efficiency.

Check-ins and Proof of Delivery

Badger Maps allows sales reps to create custom check-ins to track their field activities and collect relevant data. They can attach photos to these check-ins, providing visual documentation of their activities and completed tasks. While Badger Maps does not offer a dedicated proof of delivery feature, the check-in and photo attachment functionalities can serve as a form of proof of completion for sales reps. However, it’s worth noting that some users have reported limitations in terms of detailed reports and analytics compared to other sales mapping software.

Team Management and Reporting

With Badger Maps, sales managers can easily monitor their team members’ territories, sales routes, and activity reports. This allows them to stay connected with their team and ensure that their resources are fully utilized. Sales managers can access statistics on mileage, travel time, live traffic, and sales rep performance, enabling data-driven decision-making. The software also provides customer notifications, keeping clients informed of the delivery status and improving customer satisfaction.


Badger Maps offers two pricing plans: Business and Enterprise. The Business plan starts at $59 per user per month and includes features such as route optimization, lead prospecting, scheduled phone support, team route creation, CRM integrations, weekly reports, and custom check-ins. The Enterprise plan starts at $105 per user per month and includes all the features of the Business plan, along with enhanced lead generation, a technical account manager, one-on-one training, custom CRM integration, custom roles and permissions, custom field support, engineering support, and HIPAA compliance.

Badger Maps Customer Reviews

Positive reviews of Badger Maps highlight its ability to help sales reps find the best prospects and opportunities by visualizing their sales territories. By optimizing routes and minimizing time spent on the road, sales reps can sell at least 20-22% more. The software also facilitates GPS navigation with popular systems like Waze, Google Maps, Apple Maps, Garmin, and Magellan. Users appreciate the ease of taking proof of delivery and the speed of the software. However, some negative reviews mention the high price of Badger Maps compared to other alternatives. Users have also reported missing essential functionalities like detailed reports, analytics, one-click dispatch, and live driver tracking.

Badger Maps Alternatives: RoadWarrior Flex

While Badger Maps is a popular choice for route planning and optimization, it’s essential to explore alternative options to find the best fit for your business. One noteworthy alternative is RoadWarrior Flex, which offers similar features to Badger Maps at a competitive price. RoadWarrior Flex provides a user-friendly interface for planning routes with multiple stops, optimizing routes based on time or distance, and collecting proof of delivery. The software also offers integrations with popular CRM platforms, allowing for seamless data management and access to customer information. With RoadWarrior Flex, businesses can streamline their delivery operations and enhance customer satisfaction.


Badger Maps is a comprehensive route planning and optimization software designed specifically for field sales professionals. Its features such as route planning and optimization, CRM integration, check-ins and proof of delivery, and team management and reporting make it a valuable tool for sales managers and reps. However, it’s important to consider the pricing and potential limitations of Badger Maps. Exploring alternative options like RoadWarrior Flex can provide businesses with a cost-effective and feature-rich solution for their route planning and optimization needs.